What's this one about?

Wrapped around snug
I gave you a tug
and you let some grip
before you came undone
And you fell to the ground
unraveled and still
You were wrapped around snug
till I gave you a pull
And you loosened up, before you completely undid
you fell from the lid
unraveled yet still
You were wrapped around snug
completely done up
until I gave you a pull
and you fell at my will
Pulled your purpose apart
completely undone
You're now to be alone
after such a good start;

Good thing gift wrapping bow didn't have a heart