The Banning of Dr. Seuss
Noble_Incubus
Forum Posts: 235
Thought Provoker
3
Joined 28th Jan 2016Forum Posts: 235
Ahavati said:
That is interesting. And pretty sly. I wonder if the Seuss estate had done that it would've been noticeable? Probably so, since the majority of Seuss' books are jointly read.
People might notice, but I doubt anyone would care. Doctor Seuss Enterprises is not going to bother because their other problem is poor sales for those titles. Although maybe that is no longer true with all the free publicity they have received recently.
Putting out a press release instead of quietly discontinuing those titles was a genius PR move that was timed perfectly.
That is interesting. And pretty sly. I wonder if the Seuss estate had done that it would've been noticeable? Probably so, since the majority of Seuss' books are jointly read.
People might notice, but I doubt anyone would care. Doctor Seuss Enterprises is not going to bother because their other problem is poor sales for those titles. Although maybe that is no longer true with all the free publicity they have received recently.
Putting out a press release instead of quietly discontinuing those titles was a genius PR move that was timed perfectly.
JohnnyBlaze
Forum Posts: 5572
Tyrant of Words
23
Joined 20th Mar 2015Forum Posts: 5572
Noble_Incubus said:
People might notice, but I doubt anyone would care. Doctor Seuss Enterprises is not going to bother because their other problem is poor sales for those titles. Although maybe that is no longer true with all the free publicity they have received recently.
Putting out a press release instead of quietly discontinuing those titles was a genius PR move that was timed perfectly.
Intentional or not, they made bank.
1.2 Million Dr. Seuss Books Sold After Estate Announced It Was Pulling 6 Titles
https://boston.cbslocal.com/2021/03/11/dr-seuss-books-sales-skyrocket/
People might notice, but I doubt anyone would care. Doctor Seuss Enterprises is not going to bother because their other problem is poor sales for those titles. Although maybe that is no longer true with all the free publicity they have received recently.
Putting out a press release instead of quietly discontinuing those titles was a genius PR move that was timed perfectly.
Intentional or not, they made bank.
1.2 Million Dr. Seuss Books Sold After Estate Announced It Was Pulling 6 Titles
https://boston.cbslocal.com/2021/03/11/dr-seuss-books-sales-skyrocket/
Ahavati
Forum Posts: 14273
Tyrant of Words
116
Joined 11th Apr 2015Forum Posts: 14273
Cha'ching! 💰💰