Go to page:

The Banning of Dr. Seuss

Noble_Incubus
Noble_Incubus
Thought Provoker
Australia
  profile   poems   message
Joined 28th Jan 2016
Forum Posts: 152

Ahavati said:

That is interesting. And pretty sly. I wonder if the Seuss estate had done that it would've been noticeable? Probably so, since the majority of Seuss' books are jointly read.


People might notice, but I doubt anyone would care. Doctor Seuss Enterprises is not going to bother because their other problem is poor sales for those titles. Although maybe that is no longer true with all the free publicity they have received recently.

Putting out a press release instead of quietly discontinuing those titles was a genius PR move that was timed perfectly.

JohnnyBlaze
JohnnyBlaze
Tyrant of Words
United States
21awards   profile   poems   message
Joined 20th Mar 2015
Forum Posts: 5074

Noble_Incubus said:

People might notice, but I doubt anyone would care. Doctor Seuss Enterprises is not going to bother because their other problem is poor sales for those titles. Although maybe that is no longer true with all the free publicity they have received recently.

Putting out a press release instead of quietly discontinuing those titles was a genius PR move that was timed perfectly.


Intentional or not, they made bank.

1.2 Million Dr. Seuss Books Sold After Estate Announced It Was Pulling 6 Titles

https://boston.cbslocal.com/2021/03/11/dr-seuss-books-sales-skyrocket/

Ahavati
Ahavati
Tyrant of Words
United States
103awards   profile   poems   message
Joined 11th Apr 2015
Forum Posts: 10502

Cha'ching! 💰💰

Go to page:
Go to: